Our framework
Our strategy maximizes visibility and conversion. We increase your reach and success with targeted advertising campaigns. Benefit from our expertise and precise implementation.
Selecting the right targeting
Selecting the right keywords and audiences is fundamental to the success of any PPC campaign. For Google Ads, we focus on keywords that address the final stage of the purchase funnel, often using phrase and exact matches to maximize the relevance and efficiency of our ads. We use meta ads specifically to target potential customers at key moments.
These targeted strategies reduce wasted advertising and increase the likelihood of conversions and sales.
Through precise keyword targeting and targeted audience communication, we optimize the quality values and performance of our campaigns.
Compelling ads
Our ads are designed to elicit immediate responses and engage users with clear, action-oriented language.
This approach makes each ad not only appealing, but also precisely tailored to the interests and needs of the target group.
We also make extensive use of ad extensions such as additional information, snippets and sitelinks, which increase the visibility and interaction rate of the ads and significantly increase the click-through rate (CTR).
High-converting landing pages
The final step in our framework directs prospects to high-converting landing pages. These pages are designed to achieve conversion rates of 20% to 40%, with a clear focus on strong messaging and compelling calls to action (CTAs).
Our landing pages reflect the keywords and ad copy, allowing for a seamless transition from ad to action.
This harmony ensures that visitors immediately feel like they are in the right place and ready to perform the desired action – whether filling out a form or making a purchase.